Search Engine Optimisation - Content Coding

'Content' Coding Optimisation

These are the parts of your coding which tell your computer what to display via your browser. And there are several key parts to take into account.

• Keywords in your text:
  
  The keywords you decide upon should also have a certain prominence and weight in the visible text of your site, its links and its images. This can also be checked using Web CEO.
  
  This is a fine art and a light-handed approach should be used.
  


• Relevancy:
  
  The one thing Web CEO cannot check is the relevancy of that text. Don't try and squeeze your 'keywords' in as often as possible, and sacrifice good plain English which makes sense. This is far more important than 'prominence' or 'weight'.
  


• 'Alt Tags' - Alternative Tags
  
  Provide 'Alt' tags for all images on your site. These were first introduced when modems were slow, and some people switched off the images in their browser to speed up their surfing.
  
  They provide a text description of an image, which not only gives an enhancement to your images, but it is also vital to 'Screen Reader' software, which is used by the visually impaired.
  
  Hover your mouse over an image on this site and a description of it should appear.
  


• Structured Text
  
  Have a clear structured layout for your text. Allow the search engines to find out what the main points are and what their importance is by using 'Header' tags. These can be ordered as 'Header1', 'Header2' etc.
  
  Use the list "<li>" tag when making bullet points. These further help to de-lineate what your content is about.
  


• Validate Your Coding
  
  All coding should adhere to the World Wide Web consortium guidelines. They invented HTML, and the developers of browser software use this when designing 'Internet Explorer', 'Firefox' etc.
  
  Having valid HTML code will mean your site works on as many platforms as possible. And if you use 'Style Sheets' you should also validate this. You can check both of these by clicking here ....