Ian Howie - Daily(ish) Web Musings

Tuesday, July 04, 2006

E-Marketing Tips - Part 1

The search engines are the first place to go when marketing your site. This is because the major engines still let you submit your site for free, and achieving a good ranking on Google can mean a large amount of traffic to your site, for little expense. As well as this, the process can take several weeks (or even months), so submitting your site as soon as it is launched is a good move.
Search engines want to deliver as good a service as possible to their customers and delivering relevant results is what matters to them. In the main they judge your site on relevant content, useability, and popularity.

Directories :
Getting into a directory can mean that the major search engines will pick you up without submitting, but it is vital to read the 'submission guidelines' before proceeding.

Some of these directory sites still use real people to edit the submissions, and because of this the search engines put a lot of stock in their opinions.

Open Directory Project
About.com
GoGuides.Org
Web-Beacon

WebSavvy
Gimpsy
WoW Search Engine and Directory Service

Search Engines:
The following is a list of search engines who still maintain free submission.

Google
All the Web
Gigablast
AltaVista
Lycos
Yahoo!

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