E-Marketing Tips - Paid Strategies

Paid Strategies:

The advantages to paid strategies are that you can generally get a good idea of how much traffic your advertising is generating. It also easier to target specific customers or sectors. These include:


Sponsored Links:
This method allows you to place an advert on a search engine, whenever the appropriate search term is entered. The position of your advert is dictated by a bidding system, which judges the price by popularity of the search term and what other people are bidding.

Google Adwords

Overture


Site specific advertising:
You can place an advert or a link on high-traffic sites which would be relevant to your business. So if you are a hotel owner you could advertise on Expedia or the like.


Affiliate Marketing :
Affiliate Marketing is basically an electronic version of paying other websites to generate revenue on your behalf, or they can pay you. You find people who will direct customers to your site and give them a commission when/if a customer makes a transaction. You can also offer to use your site and direct potential clients to other websites.

So for instance, if you have a car hire company, then you could direct customers to a particular hotel website, and they would pay commission to you, or vice versa.

There are many models available and you should research this area in-depth before proceeding. But the main benefit is that you only pay when you have received a benefit from it.

SMS Marketing
Similar to email marketing you can use the ubiquitous text message to get in touch with your customers. This is good because of the personal relationship peopl have with their phones, and the fact that they tend to take them everywhere.

Websites such as
SMS 2 Email offer bulk text messaging services at reasonable prices.

There are guidelines and legal aspects on using these services for marketing and you should read the following...

Caveat: Always research paid advertising strategies. There are a lot of companies online offering these services, and not all are suitable for your business.