Search Engine Optimisation - Meta Tags

'Meta Tag' Optimisation'
The 'keywords' associated with your site allow other computers to assess their content. To effectively use these 'keywords' you have to consider the following:

• Which words reflect your site best


• How prominent are they in your 'Keywords', 'Description' and 'Title' tags


• What 'weight' do they have in these tags

• Keywords
  
  This should be a short list of words (about 20 or 30 max.) which people might use to search for your site.
  


• Title
  
  This is the title which appears at the very top of each web page. It should provide a summary of the page.
  
• Description
  
  This is a brief description of your web page, about 100 words or so long at the most.

Of course, not everyone has the time or inclination to be a coding expert so help is at hand, with many analysis tools available on and offline such as :

Web CEO

Submit Express

You can also use a site like 'AnyBrowser' to generate good 'Meta Tags' to use on your website.