Search Engine Mythology
It still seems that there are companies out there, promising the Earth to their clients when it comes to Search Engine Optimisation and website rankings.
Having worked in the building industry I can't help but see the parallels.
So many people but their faith in others who have knowledge and experience, to get a job done which they cannot do themselves.
I always advise my clients to avoid anyone who 'guarantees' a top listing in Google's organic results, but not everyone has the benefit of a friendly advisor to hand. So, just to re-iterate, nobody can guarantee the top ranking on page one of any given search result. Not even Google themselves. That's how they designed it.
Google's entire empire rests on the validity of their search results. A bond of trust has been developed between themselves and the user. And an unwritten pact to deliver where possible accurate and relevant search results. So it makes no sense that all companies can be top of the rankings.
Search engine optimisation isn't a silver bullet. But, like most worthwhile things, it requires effort.
Coding is only the start of the process and developing content and valuable reciprocal links is the main part of the battle.
But, ultimately, your site has to be useful to those who use the internet. So whilst SEO is important, it's what your site does and how well it does it that matters.
Having worked in the building industry I can't help but see the parallels.
So many people but their faith in others who have knowledge and experience, to get a job done which they cannot do themselves.
I always advise my clients to avoid anyone who 'guarantees' a top listing in Google's organic results, but not everyone has the benefit of a friendly advisor to hand. So, just to re-iterate, nobody can guarantee the top ranking on page one of any given search result. Not even Google themselves. That's how they designed it.
Google's entire empire rests on the validity of their search results. A bond of trust has been developed between themselves and the user. And an unwritten pact to deliver where possible accurate and relevant search results. So it makes no sense that all companies can be top of the rankings.
Search engine optimisation isn't a silver bullet. But, like most worthwhile things, it requires effort.
Coding is only the start of the process and developing content and valuable reciprocal links is the main part of the battle.
But, ultimately, your site has to be useful to those who use the internet. So whilst SEO is important, it's what your site does and how well it does it that matters.
posted by Netdata at
11:03 AM
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